Dick Ide Honda is a family owned and operated Honda Dealership in Penfield, NY. It all started in 1970, when Dick Ide opened his first dealership in Fairport, NY. In 1973 he added the Honda franchise. A few years later, in 1977, he moved both dealerships to Panorama Trail.

In 1984, Dick's oldest son, Mitch Ide, opened Mitch Ide's Ideal Chevy-Olds-Geo in Geneseo, NY. Along with his wife, Anne, they ran the dealership until selling it in 2000.

In 2007 Mitch took on responsibility for the Honda dealership from his father and has been involved in daily operations. When we say family owned and operated, we mean it. Mitch is the owner, Anne is the CFO, their son, Rich is the marketing director, and Rich's wife, Stephanie appears in commercials and is involved with the business.

We know that buying a car is a big decision, and we want to make it as easy as possible for you. The Ide Family has a simple business philosophy, "Be Fair and Honest."